Corporate Blogging: Building community through persistent digital talk
What opportunities/benefit do the authors claim for introducing Enterprise 2.0/Blogging technologies into the enterprise?
Keyword | Benefits |
Search | Easier to locate information within the intranet |
Links | Beneficial when dense link structures reflect opinions of the users |
Authoring | Company wikis and blogs have similar to blogging technologies described below |
Tags | Better categorization of content and folksonomies; Assist in tracking useful intranet information |
Extensions | Assist in automatic tagging and categorization of content |
Signals | I.e. RSS technologies assist in keeping track of new content |
Not all employees within an enterprise will benefit the same amount from Enterprise 2.0 and Blogging utilities. Employees can be split into 3 groups
- Contributors or heavy users
- Active or medium users
- Inactive or low users
Benefits obtained from using blogging technologies can split into the following 3 sections
- Work-related and Informational
- Improved Social networking and Communication
- Other
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